In that case, the subject was a young woman's organization-in this case, the subject matter is Betty Boop. A previous case, quoted in Fleischer, calls this “allowing the wearer to publicly express her allegiance” to the subject of the trademark. The court, in a somewhat surprising ruling, decided that these placements were not trademark infringement, since they were not likely to deceive consumers about the origin of the products, but were, rather, functional uses of the character.įunctional how? Well, the Fleischer court stated that one function of well-known characters, placed on clothing, jewelry, and the like, can function to tell the public that the owner of these items identifies him or herself with that character, or even that he or she likes that character. licensees then placed Betty Boop's image on dolls, T-shirts, and handbags. (For purposes of this article, let's just assume that Fleischer owns Betty Boop.) A.V.E.L.A. had sold licenses to other parties to use Betty Boop, based on vintage posters featuring that character. , plaintiff Fleischer Studios claimed ownership of copyrights and trademarks in the character Betty Boop. A recent case provides an expansive view of this. There's another way that your use of another's trademark might not be infringing, and this may have saved both “perpetrators” in the aforementioned Disney matters-if your use of the trademark is “functional.” How can a trademark use be functional? Well, it's something like fair use, again-if you are using the mark to do something other than inform the public about the source of goods or services, then your use of the trademark may be functional. Lexus sued for trademark infringement and was shot down on nominative fair use grounds: the dealer was simply stating something true about its business-that it legally sold and leased Lexus automobiles. A good example of this is an authorized Lexus dealer who included the word “Lexus” in its domain names, and. If you are using someone else's trademark to make a point, to comment on the other company's offerings or to comment on the mark itself, or to state something true about your own business that you can't say without using that trademark, you may qualify for nominative fair use. In the trademark context, nominative fair use is more or less the same. A great example is the rap group 2 Live Crew using Roy Orbison's “Oh, Pretty Woman” as the basis for a song of their own that parodied plain-vanilla rock-n-roll. Basically, when you can't say what you need to say without using some portion of the copyrighted work, you can use as much as you absolutely need to say it. For examples, read on.Įxception to the Rule #1: Nominative fair useįirst of all, there is a fairly well-recognized carve-out to infringement, called “nominative fair use.” This concept borrows from copyright's “fair use” exception, which allows certain uses to be made of copyrighted work without permission or payment-uses like news reporting, parody and others-uses that Congress and the courts have determined are either protected by the First Amendment, do not harm the market for the original work, or some combination of both. There is one notable exception to this: when the unauthorized trademark is not a trademark use at all. That is, if I am likely to believe that goods or services from Company B (the unauthorized user) are either from or endorsed by Company A (the holder of the registered mark), then Company A can sue Company B for trademark infringement. United States law allows the holders of federally registered trademarks to sue others who use those marks without permission, when the use in question causes a “likelihood of confusion” to actual or potential customers. Basically, if you paint, wear, or otherwise display something that a company believes to be its trademark (especially if that company happens to be Disney), you may have opened yourself up to a claim of trademark infringement. Disney sues a couple for wearing costumes of Tigger and Eeyore from Winnie-the-Pooh to a party. We've all heard the stories: Disney sends Florida daycare centers “cease-and-desist” letters when the daycare centers paint their walls with pictures of Mickey and Minnie Mouse and their dog Goofy.
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